Puri (pictured) was formerly head of the company’s Qualitative Centre of Excellence, and MD of the qualitative practice in Bangalore. She will move to London for her new role.

Rebecca Wynberg, who has served as CEO of TNS’s qualitative practice for the past three years, will move to a non-executive position as chair of TNS Qualitative.

“There isn’t anyone better placed than Anjali to take over the leadership of our global qualitative practice,” said Wynberg. “Anjali is very highly regarded in our industry globally, known for her contemporary thinking in qualitative research and her ability to deliver high-quality insights to our clients who are facing increasingly complex challenges. I look forward to continuing to work with Anjali on the vision and strategy for our practice.”