Toluna bought the Israeli-based company from Nielsen’s innovation incubator, Nielsen Innovate, and the team at Crossense will join Toluna’s R&D centre in Haifa, Israel.

Crossense provides customers with an understanding of connected consumer behaviour from video and music consumption to ad exposure and e-commerce shopping across devices. 

Frank Smadja, executive vice-president, engineering for Toluna, said: “Crossense technology can supplement self-reported information and cover online and mobile activities across digital platforms.”