The unit will be led by Kerry Price, who has spent eight years working in oncology research in Asia Pacific and the US.

Sherry Fox (pictured), president of TPSi North America, said: “We recognised the need for a dedicated division focused on oncology, so we set out to find a leader who would contribute the necessary expertise. Many of our clients are specifically asking for this level of oncology knowledge, which, combined with our brand strategy experience, will provide a complete solution to oncology marketing research needs.”