Greenslade has spent 20 years in the industry and was most recently research director at Lake Market Research. She has also worked for The Sample Surveys Group, which was acquired by Synovate and is now part of Ipsos.

Adam Wyles also joins from Lake Market Research, where he was operations director. Like Greenslade, he previously worked at The Sample Surveys Group where he oversaw fieldwork operations.

CIE CEO Crispin Beale said: “Sharon and Adam have a unique set of research skills, which will add great value not only to our client services team but to our broad range of clients.”