Symelidis will oversee the IA’s operational functions in her new role, having previously been in a dual role as senior vice-president of both operations and membership.

Prior to joining the IA in 2017, Symelidis worked for 15 years at the Council of American Survey Research Organizations (CASRO), where she served in multiple roles supporting events, publications, membership and operations.

Collins has worked at the Insights Association since its inception in 2017 and previously managed the database, as well as many events, marketing and communications responsibilities for CASRO.

As director of membership, Collins will be responsible for overseeing all aspects of member engagement, retention and growth, as well as budget and lead initiatives to enhance member experiences.

Melanie Courtright, chief executive at the IA, said: “We are thrilled to promote Nicole to COO. She has unsurpassed knowledge of our association and the many ways it brings value to the membership and the insights and data analytics industry overall.

“Her professionalism has also earned deep trust and appreciation from everyone on the IA team. We can always rely on Nicole to provide a sound assessment and plan for any situation and know she will follow through on any task at hand.”

Courtright added: “Meg sees all that we do through the eyes of our members and is quick to point out any sticking points or areas of confusion or frustration

“Combining that empathy with a tireless work ethic and a friendly, fun, sincere personality, she has endeared herself to our members and staff. Always willing to do what it takes to help anyone at any time, she is uniquely qualified to lead our membership team and drive forward our mission of delivering unparalleled value.”