Giumarra (pictured) joins Honeycomb Strategy as strategy director from the UK’s Jigsaw Research, where he was research director. Prior to Jigsaw, he held roles at Nature and Solucio in Australia.

Benjamin Barlow has been appointed as senior strategy consultant. He previously worked as a consultant at The Lab Insight & Strategy, which he joined as an intern in 2021.

Honeycomb Strategy founder Renata Freund said: “2025 is shaping up to be a significant year for Honeycomb and both Keanu and Ben are a critical part of our business plans. Appointing senior team members with experience globally is an intrinsic part of our growth strategy.

“Keanu is an outstanding addition to our senior quantitative team, bringing extensive expertise and proven capabilities that will enhance our client partnerships.

“Ben is a quick thinker, a well-rounded moderator and has grown quickly during his time in the industry. He rounds out our ability to deliver best-in-class qualitative research and behavioural science to our clients.”

The appointments follow Honeycomb Strategy becoming B Corp certified.

Established in 2016, Honeycomb offers behavioural science, qualitative and quantitative research and has offices in Melbourne and Sydney.