McLaren (pictured) will lead Milieu Insight’s expansion into the UK, focusing on building strategic partnerships and expanding the company’s market presence in the country in her new role.

Prior to joining Milieu Insight, McLaren held key leadership positions at YouGov across the UK and Middle East and North Africa regions, most recently as head of commercial UK.

Sundip Chahal, chief executive officer at Milieu Insight, formerly of YouGov, said: “Kerry’s deep industry expertise and knowledge of the UK research market make her the perfect choice to spearhead our UK expansion.

“Her experience in driving growth through working closely with clients to deliver on their actual requirements and her ability to identify the right solutions for them will play a crucial role as we continue to provide businesses with fast, actionable insights.”

McLaren and Chahal first worked together at YouGov in 2011, when she was hired to help drive YouGov’s growth across the Middle East.

Milieu Insight is a global market research and data analytics company, headquartered in Singapore, focused on helping brands and businesses build consumer engagement ecosystems that deliver agile and actionable business insights.

McLaren added: “I’m excited to join the Milieu Insight team and contribute to its growth in the UK, bringing these values to a new market and helping businesses unlock the full potential of data-driven decision-making.”