UK consumer confidence improves

UK – Consumer confidence has improved by five points in the past month, according to GfK’s index, but remains lower than pre-pandemic levels.

Pound and graph

The overall index score increased five points to -23 in February, with four measures tracked by the Consumer Confidence Index increasing compared with the January data, and one measure remaining flat.

The forecast for personal finances over the next year increased two points to 4, while the measure for the previous 12 months stayed at -8.

Expectations for the country’s general economic situation over the coming 12 months improved with a 14-point rise to -30, and the measure for the last 12 months also increased to -64.

The major purchase index, which tracks whether or not people think now is a good time to be making larger purchases, increased by five points to -19.

While the index is an improvement on last month, it is still substantially lower than it was in February last year (-7 ).

Joe Staton, client strategy director, GfK, said: “We need to be cautious because the positive tailwinds of the vaccination roll-out are being met by the very strong headwinds of unemployment, the threat of inflation and the difficulty that many face in affording day-to-day living costs – all serious issues that can dampen consumer confidence.

“Perhaps the key lies in the healthier score for how we see our personal finances going forward as this will impact our spending plans that in turn will fuel the post-pandemic economy. That measure is up two points and is reinforced by an encouraging five-point boost for major purchase intentions. But will that confidence in our wallets continue through the balance of the lockdown and beyond?”

The UK Consumer Confidence Barometer is conducted by GfK. Interviewing for this month’s survey was carried out with 2,000 individuals between 1st-12th February.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts