UK consumer confidence remains static

UK – GfK’s Consumer Confidence Index has stayed at -27 in August, with three measures decreasing and two increasing in the past month.

Confidence gloomy rainy london_crop

The overall index score has remained the same as it was in July. The measure for changes in personal finances over the last 12 months was down one point at -5, while the forecast for the next year increased by one point to 1.

Assessments of the wider economic situation, both in terms of reviewing the past 12 months and looking ahead to the next year, have worsened slightly in August – both measures are down by one point to -62 and -42, respectively.

The major purchase index, which asks respondents whether now is a good time to be spending money on larger purchases, increased by one point to -25 this month – 26 points lower than it was in August 2019.

Meanwhile, the savings index, which is not included in the overall index score, remained at 21 in August, which is the same level as this time last year.

Joe Staton, client strategy director at GfK, said: “Circumspect consumers report they are more confident about their personal financial situation over the next year but the uptick from zero up to +1 does not amount to much, and this can change quickly when furlough ends and the inevitable redundancies start. Employment is now the big issue because the pandemic has ended years of job security.

“While our major purchase index managed to increase by one point in August, the economic headwinds are not favourable as we enter the key retailing months at the end of the year.”

The Consumer Confidence Barometer is conducted by GfK on behalf of the European Union. Interviewing was carried out with a sample of 2,000 people aged 16 and over during 1st–13th August 2020. 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts