The appointment follows the company’s recent reorganisation around seven disciplines, with the aim of simplifying its offer for clients and bringing creative services closer to insight and analytics. Richards (pictured)  will be responsible for growing and scaling Unlimited’s business following the restructure.

In his previous role as international managing director at VCCP, he also managed accounts for eBay and Paddy Power. Prior to VCCP, he held various roles within ad agencies, including chief executive of WFCA, and founded his own water brand.

Joining the company today, he will head the group partners’ board and report to group chairman Iain Ferguson.  

Tim Bonnet, president of Unlimited Group, said: “With our simplified and honed client offer we are ready for a sustained period of accelerated client growth, which Michael has an enviable track record in delivering.”