UPDATE: Nielsen to launch OCR in four countries
Currently available in the US and UK, Nielsen Online Campaign Ratings is scheduled to officially launch in Australia at Consumer 360 Pacific in May while the rest will be launcehd in “the coming weeks”.
The system measures the audience of online advertising providing reach, frequency and gross rating point metrics as well as demographic touch-points such as age and gender.
“The big problem quality online publishers have in Australia today is proving their display advertising reaches the right audience in an increasingly commoditised online display market,” said Nielsen Australia’s managing director for media Matt Bruce. “Nielsen Online Campaign Ratings solves this problem by reporting who an online display campaign reached each day.”
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