The partnership will see both companies integrate their platforms to allow Fuel Cycle users to access UserTesting’s human insight platform.

The integration allows users to create and distribute tests from the UserTesting platform for use by Fuel Cycle community members.

The test results will then be viewable on UserTesting’s platform and match Fuel Cycle members’ usernames with individual members.

Rick Kelly, chief product officer at Fuel Cycle, said: “Customer feedback is an integral part of how companies continue to innovate and improve their products and services. It’s especially pertinent as consumers have more options than ever.

“The Fuel Cycle and UserTesting integration offers companies even more context around what customers are thinking and experiencing, allowing them to easily gather feedback then make the necessary adjustments to their product and services.”