Emms (pictured centre), an ex-psychologist and formerly a managing partner at McCann London, will lead consultancy teams across the current client portfolio. Tate (pictured right), who joins from Naked Communications where he was head of new business and marketing, will cover the strategic development of Verbalisation’s growing product portfolio, propositional development and market growth.

“Our growth this year has been spurred by businesses who are looking for 21^st century solutions to seemingly uncrackable age-old problems," said Alex Van Gestel, CEO of Verbalisation (pictured left).

"As a company we believe that must start with having absolute empathy with and scientific understanding of an audience. Nick and Rachel’s experience will further enhance our offering as we build brilliant insight into the most effective language strategies and behavioural comms.”