Verve expands in US
In addition to Patenio’s new role, Marlene Kohn has joined as vice-president business development and Kristin Render as senior research manager.
Bogdan Bucur, director of operations in London, is moving to join the team in Chicago.
The Chicago office was initially opened to support Walgreens, when it won its 300,000 strong community panel business, integrating loyalty card purchase data with quant and qual attitudinal data.
Patenio said: "We look forward to rolling out our agile full-service model to clients who are not just interested in self-service or qual – rather those who are looking to partner with a fully flexible quant-qual insight team who can deliver at pace."
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