The promotions follow the company’s decision to relaunch and focus on combining AI and cultural intelligence across its four practice areas: insight communities, insight consultancy, culture and futures, and ‘AI for better insight’.

As part of these changes, Ed Vargeson has been promoted to director, research, having previously been research director at Verve.

Meg Palmer has been promoted to associate director, semiotics, having worked at the company for five years, and will be charged with taking Verve’s semiotics offer forward as Kim Howard takes over as the strategic lead for culture and futures.

Elsewhere in the research team, Verve has announced a further five promotions across its London, Manchester and Johannesburg hubs, with Anna Jones, Emily Tutton and Charlie Lancaster all being appointed as senior research executives, while Clara Boudet and Bianca Reyneke have been named research managers.

The other seven promotions are concentrated in Verve’s operations team, with Andrei Tofan appointed scripting deputy manager and Costin Moldoveanu hired as project manager.

Felicia Nicolae and Bianca Stan have been promoted to associate directors for scripting and data processing respectively.

Oana Stefan has been named community manager, while Mihai Stanoiu has moved up to senior project manager and Denisa Ionela Dobreanu to project manager.