Latham (pictured) joined Verve three years ago and has helped develop the company’s culture and trends and AI futures offer, as well as working on projects for clients including Samsung, Nationwide and The Royal Mint.

In his new role, Latham will continue work on developing AI-led research methodologies and blending AI with human expertise.

Sanne van der Steeg and Jamie Lyle have both been promoted to director roles.

Van der Steeg has helped research projects for several clients, most notably for Principality Building Society and Cadent, which were both 2024 MRS Awards finalists, while Lyle, who has been with Verve for six years, will continue to support key client accounts.

There have been a further three promotions in the consulting team in the London and Manchester hubs with Carla Berzolla promoted to associate director and both Jay Daniells and Alice Virgo both promoted to senior consultant.

Samuel Winterbottom moves into the Verve Vero team as associate director, where he will be responsible for client success and supporting new and evolving Vero tools, including Verve Intelligent Personas.

Verve’s Operations team sees Ani Gherghel and Elena Diaconu promoted to senior project managers. while Darius Comanescu is promoted to senior scripter.

Charlotte Whittle has been promoted to marketing manager after two years with the
business, supporting proposition development in her new role.

Andrew Cooper, Verve founder and chief executive officer, said: “These promotions reflect Verve’s ongoing commitment to talent and innovation as we continue to push the boundaries of AI-powered consumer and cultural understanding.”