In addition to the two, who both previously worked at GfK, Verve has hired five others to help expand the panel. Ben Kume-Davy will work alongside Preedy and Robinson as a research manager specialising in brand tracking and ad testing.

Four others are joining the community team, they are: Sumana Pernot, Laura Martin-Carrera, Hernan Farinas and Katalin Kekesi.

Andrew Cooper, CEO at Verve, said: “Growth at Verve continues apace and we are determined to add further fuel to the flame through expanding the range of strategic research services we can provide to our International Community Panel clients.”