Lagos (pictured) started her career in Australia with Luma Research before moving to the UK nine years ago, where she worked as a consultant focusing on customer relationship management for clients including Microsoft.

She then joined online research agency The ID Factor as marketing director before moving on to TNS Research International, where she spent three years as a director focusing on custom research for the FMCG sector including packaging and innovation work.

Ed Morawski, Vision Critical’s president and chief operating officer, said: “We’re very excited to welcome Gina to our London team. Her considerable experience and varied background will make her a huge asset to Vision Critical as well as to our client base in the UK.”