Adobe’s Audience Marketplace, a new data exchange in Adobe Audience Manager, lets advertisers and content publishers buy and sell audience data and will now also allow brands to tap into VisualDNA’s personality data.

Jim Hodgkins, managing director, VisualDNA said: “As the CMO’s agenda shifts to improving how brands communicate across digital channels, VisualDNA’s personality data will drive a new way to personalise communications for Adobe Audience Manager clients.”