Young (pictured) will be responsible for all global revenue, customer success and commercial operations at Vivvix, as well as ensuring the company’s go-to-market approach meets customer needs.

Before joining Vivvix, Young was chief revenue officer at Recurrent Positions and has been global chief revenue officer at Motorsport Network.

Young also ran programmatic businesses within BrightRoll, which merged with Yahoo! and eventually Verizon Media.

Vivvix was formed in 2023 through the unification of Kantar and Numerator, and focuses on advertising intelligence, including a creative library and estimates of advertising market shares across media types.

Andrew Feigenson, chief executive at Vivvix, said: “Fuelled by his background in technology and digital media, Matt will bring a unique perspective to Vivvix and its clients, as the industry applies advertising intelligence to an increasingly targeted world.”