‘Voxco Analytics’ will sit within the Voxco data collection platform, with researchers able to run analysis and reports on their survey data.

The service includes visual analytics, interactive dashboards and a portal to share results.

Raymond Cyr, chief executive at Voxco, said: “MarketSight offers powerful reporting, analytics, and visualisation capabilities that are a perfect complement to our data collection strengths.”  

Chris Modzelewski, chief executive of MarketSight, added: “Under this partnership, Voxco customers will possess the ability to efficiently move from data collection to insights by leveraging our respective industry leading platforms.”