Voxpopme gets $1.5m investment boost

UK — Market research video platform Voxpopme has completed $1.5m of growth funding, led by Research Now execs.

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The company said the investment will support its next stage of growth and its intent to become the industry standard for video capture and analytics.

Existing shareholders and prominent UK angel investors have contributed to this funding round, led by co-founder of Research Now Andrew Cooper and former Research Now Chairman Geoff Westmore.

Dave Carruthers, CEO of VoxPopMe, said: “Andrew and Geoff’s investment represents a strong vote of confidence in our belief that Voxpopme video will become a widely adopted medium across the research industry.”

Through Voxpopme brands can add video questions into their surveys with customers then recording short, selfie-style video responses on any device. Once captured, Voxpopme’s analytics platform automatically illuminates key themes and insights.  

It was founded in 2013 and has offices across UK, US and Asia.

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