Barraclough (pictured) is a co-founder at Voxpopme and was previously chief technology officer at the firm. Mayne will move to chairman of the Voxpopme board.

In his new role, Barraclough indicated that he would focus on advancing the platform’s technology and innovation, as well as developing new products and enhancing the customer experience.

Mayne said: “There is no better person than Andy to lead Voxpopme into this next phase of growth. He is a visionary technologist with a proven track record of running and scaling our business.

“I have the utmost confidence in Andy and look forward to working with him as he assumes this new role.”

Barraclough added: “When Lonnie joined Voxpopme 18 months ago, he immediately injected new energy into the team and helped us to diversify our offerings with the HubUX acquisition (now Voxpopme Live Interviews).

“I am honoured to have been chosen by him and Voxpopme’s board to lead the company into its next chapter of growth. We have an enormous opportunity ahead and my focus will be on accelerating Voxpopme’s innovation to our customers, agency partners and users.”