Williams (pictured) has been regional director at the company since it was established in 2013. In the new global role, he will develop and implement strategies for driving revenue and growth by aligning the company’s sales and customer teams across North America, EMEA and APAC.

Voxpopme has offices in the UK (Birmingham), US (Salt Lake City) and Australia (Sydney). In November 2017, the company secured a seven-figure investment from Mercia Fund Managers to support global expansion and product development.

Dave Carruthers, chief executive of Voxpopme, said: “Tom has been critical to the growth of the company. He has a solid track record of delivering great value and service for our clients while building recurring revenue for our business. We would not be where we are today without him, so it is a pleasure to recognise his contribution.”