The expansion into Australia builds on Vypr’s existing consumer insights capabilities in the UK and will allow brands to understand consumer preferences and behaviours in Australia.

The expansion to cover Australian consumers is the first in a series of planned international market launches for Vypr in 2024 and 2025, with the company having appointed Glenn Porter as chief commercial officer earlier this year to oversee its move into new countries.

Chris Williams, chief executive at Vypr, said: “This is an exciting international milestone for Vypr and underlines our ongoing commitment to investing in our customers’ success. Australia has a unique and dynamic consumer environment that businesses must understand when operating in or entering the market.

“By directly engaging with local consumers, businesses gain precise insight into what appeals to them. This develops a deeper understanding of a brand’s target market, for example, whether they are catering to coffee enthusiasts in Melbourne or health-conscious families in Sydney.”