Wavemaker appoints chief client officer
Smith joins from brand and marketing consultancy, Prophet, where he was a partner. Before Prophet he worked at Envision and Sterling-Rice Group.
Smith will be based in Chicago and report into global CEO, Tim Castree.
Castree said: “Aaron has over 20 years of experience in consulting to CMOs and brands. That makes him the perfect choice to head a client leadership practice that delivers on our purpose to grow and transform our clients’ brands through unique purchase journey insights and a deep understanding of their business needs.”
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