Marcel (pictured), previously research and insight director at entertainment company WildBrain, brings expertise in children’s entertainment, including media production, distribution, franchise, e-commerce, and gaming in apps and platforms like Roblox.

Prior to her six years at WildBrain, she held brand strategy roles at Sainsbury’s, Bupa and Kmart.

At We Are Family, she will lead the research team, tasked with boosting the agency’s insight and strategy offer domestically and internationally.

London-headquartered We Are Family operates in the UK, US, Spain, Germany, Argentina, Italy and Canada, offering services including research and strategy, creative and marketing activation.

Maurice Wheeler, chief executive, We are Family UK, said: "Sev’s blend of marketing and research acumen facilitates collaborative efforts across our teams, meaning our insights are rooted in market reality, ensuring they are actually useful and actionable for our clients.”