Wearables market grows 223% in Q2 with Apple challenging Fitbit

US — Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just 0.8m behind Fitbit’s 4.4m according to International Data Corporation (IDC).

Res_4013809_wearables

Total shipment volume for the quarter was 18.1m, up 223.2% from the 5.6 million units shipped in 2Q14.

IDC’s report Worldwide Quarterly Wearable Device Tracker, shows that Apple’s arrival had the greatest impact on the smart wearables category, or those devices capable of running third party applications.

Ramon Llamas, research manager for IDC’s Wearables team said: “Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole. Its participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total volumes higher.

“Apple also forces other vendors – especially those that have been part of this market for multiple quarters – to re-evaluate their products and experiences. Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple,” he said.

Currently about two of every three smart wearables shipped this quarter was an Apple Watch, and IDC’s analysts caution that although Fitbit out-shipped Apple, Fitbit only sells basic wearables and this is a category that is expected to lose share over the next few years.

Fitbit has a market share of 24% compared with Apple’s 20%, Xiaomi 17%, Garmin 4% and Samsung 3% in Q2 2015.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts