CCG employs over 100 people across Europe and operates in the field of multi-channel ecommerce software, supporting hundreds of retailers and wholesalers. The software platform helps brands across the entire commerce journey, connecting customer acquisition and multi-platform commerce, with warehousing, inventory, and fulfilment partners.

CCG’s solution integrates with the most widely used and popular marketplaces including Amazon and eBay, ecommerce platforms such as Shopify and Magento, and multiple accounting systems, payment gateways and fulfilment partners. The platform powers over £1 billion in gross merchandise value (GMV) annually through its various integrations.

The company will join the Wunderman Thompson global network as part of its commerce and technology proposition. The acquisition is said to reflect WPP’s ongoing investment in its commerce offer for clients and is aligned with the company’s accelerated growth strategy and focused M&A approach, which builds on “existing capabilities in the areas of experience, commerce and technology”, according to the London-headquartered comms company.

Commenting on the acquisition, WPP chief executive Mark Read said: “Clients look to WPP to help them market, sell and fulfil across multiple ecommerce channels and marketplaces. With over £1 billion revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands. I’m excited about how CCG’s expertise will further strengthen the breadth and depth of our commerce offering to deliver growth for our clients.”