WPP and Tencent establish China Social Marketing Lab
The China Social Marketing Lab will use technology, analytics and creative input to build social ideas and campaigns for Tencent’s QQ and Weixin/WeChat platforms.
“This partnership represents Tencent’s efforts to create a vibrant content industry through creative social advertising formats, data and technology," said Davis Lin, vice president of Tencent.
"Tencent’s QQ and Weixin/WeChat are among China’s most-used mobile applications. In conjunction with WPP’s global agencies, we will connect businesses with people while offering both businesses and users an enhanced social experience.”
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