Ingage will service the rapidly growing demand for digital marketing in the country, and bring together GroupM’s global communications services with Zer’s industrial and technological expertise.

Zer’s 50-strong digital marketing team will now serve its clients under the Ingage brand.

Zer general manager, Aykut Özüner, said: "We at Koç Group are committed to expanding the current digital marketing business handled by Zer with this new partnership. Ingage will draw on Zer’s industry expertise to broaden its experience in the retail, durable goods, automotive, finance, local communication and e-commerce industries."

WPP’s Turkey country manager, Demet İkiler, said: "This partnership combines the global media experience of GroupM with the local market strength of Koç Group, and will target local leadership as well as regional influence."