WPP phases out single-use plastics

UK – Advertising group WPP has announced it will phase out single-use plastics in its 3,000+ agency offices worldwide by 2020.

It will no longer buy or provide single-use plastics such as bottles, straws, cutlery and cups and it will make it easier for people to recycle their own plastic materials at work.

WPP has signed the New Plastics Economy Global Commitment, led jointly by UN Environment and the Ellen MacArthur Foundation, thereby endorsing the vision of a circular economy for plastic in which it is designed never to become waste or pollution.

Other companies signing up to the committment include Colgate-Palmolive, Danone, Johnson & Johnson, Mars, Nestlé, PepsiCo, SC Johnson, The Coca-Cola Company and Unilever.

WPP held an internal summit in May which brought together people from across the company’s agencies to discuss how to reduce the impact of plastic on the planet, from redesigning products, packaging and experiences to creating closed-loop systems and using communications to improve recycling rates.

WPP will host a series of Unpack the Problem creative hackathons over the summer to develop ideas that help tackle plastic pollution.

Mark Read, CEO of WPP, said: “Our industry has tremendous collective power to bring about change for the better, but our efforts have to begin at home. Taking the plastic out of Wire & Plastic Products by phasing out single-use plastics in our offices is just the first step.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts