WPP said to be nearing Kantar deal
The sale of a majority stake in Kantar is being finalised and could be announced within days, according to sources cited by Bloomberg.
Bain has been discussing the purchase of a 60% stake in the market research business, the sources said.
WPP declined to comment.
WPP entered exclusive talks with Bain last week. The discussions involve “the sale of a majority shareholding in Kantar” in a deal valuing Kantar at around $4bn, WPP said at the time.
The company has previously said it wants to retain a 25% to 40% stake in Kantar.
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