WPP sees 10.5% revenue increase for Q1 2016
It said that there had been a 3.9% growth from acquisitions and 1.5% from currency – reflecting the weakness of sterling against the US dollar and the euro.
The company achieved like-for-like revenue growth in all regions and business sectors, with particularly strong growth geographically in the United States, strong growth in the United Kingdom and Western Continental Europe and functionally in advertising and media investment management and sub-sectors direct, digital and interactive.
Its reported billings were up 8.3% at £11.9bn ( 6.7% increase at constant currency).
Its CEO Sir Martin Sorrell (pictured) has said its strategic emphasis remains on three core areas: technology, data and content.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments