Wright to step down at ABC
Wright (pictured) has been in the post at ABC since 2008 and was also president of the International Federation of ABCs from 2010 to 2014.
During his tenure the organisation has had to change from being a predominantly print circulation auditor to one that can work across platforms.
In 2010, it went through a restructure bringing the AOP and IAB under its governance. It has also broadened its footprint across media sectors with partnerships with UKOM and BARB.
Sally Cartwright, chairman of ABC since 2010 said: “The Board will be sad to lose Jerry Wright, of course, but he is leaving ABC in excellent shape for the future. His successor, when appointed, will be building on solid foundations to take ABC on wards into the challenging future of media measurement.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments