Samardzija is currently executive vice-president of the agency’s marketing intelligence group and will be responsible for leading Wunderman’s analytics globally.

Worboys (pictured) was MD of Wunderman’s data management arm KBM Group and is tasked with establishing and mobilising hubs across the region as ‘centres of excellence’ to deliver data, data management and data strategy.

The company said that the newly created positions built on the creation of Wunderman’s data and insights division in March this year that aims to increase the scope and momentum of network-wide initiatives.

President of data and insights and CEO of KBM Group Gary Laben said: “In an era of big data, Slavi and Caroline are both forward-thinking, dynamic leaders who will stimulate our data and analytics specialists across the world to bring our clients the most insightful data management and customer intelligence.”