New global analytics chief for Wunderman
Kotziagkiaouridis’ role will be to develop and integrate strategies for analytical insights that build on the agency’s data and data-driven technology capabilities. He will also oversee the development of additional proprietary analytics products and platforms.
Kotziagkiaouridis will report to Gary S. Laben, Wunderman’s global chief data officer and CEO of KBM Group – the data, insights and marketing technology arm of Wunderman. Additionally, Kotziagkiaouridis will oversee development and delivery of analytics services for KBM Group. In that capacity, he will report to William J. Burkart, KBM Group’s president and COO.
Additionally, he will work closely with Wunderman’s Center for Advanced Analytics, based in Singapore, to foster collaboration and analytics services across regions.
Kotziagkiaouridis joins from Merkle, where he was vice-president of CRM analytics and strategy, and a member of its analytics executive team and operating committee.
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