Wunderman buys The Cocktail
The Cocktail was founded in 2003 and now employs 250 people. Its transformation services cover strategy development, design, technology, and data and analytics.
The agency achieved revenues of €16.4 million in the year to 31 December 2016 and gross assets of €14.0m.
Its headquarters are in Madrid with offices in Mexico and Columbia. The purchase price was not revealed but WPP said it would strengthen Wunderman’s marketing and tech consultancy services in Europe – especially Spain – and Latin America.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments