26 March 2015
Wunderman appoints global chief data officer
US — Gary Laben has been named digital and CRM agency Wunderman’s new global chief data officer.
Laben (pictured) will be responsible for expanding the agency’s data assets, data management and analytics practices to provide creative marketing support to its clients.
He will remain CEO of KBM Group, Wunderman’s data, insights and marketing technology arm.
- Wunderman has also recently named Chris Perry as its UK CEO
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