Xaxis makes Bidon EMEA CEO
Bidon was previously global CEO for data native ad company Plista, which was bought by WPP’s GroupM in 2014. He will now be responsible for leading Xaxis’s strategy and operations across EMEA including helping to grow Plista and its sister specialist companies, Light Reaction and Bannerconnect.
Jana Kusick, currently managing director for Germany, Switzerland and Austria at Plista, will take over Bidon’s role as global managing director.
Bidon was managing director for Xaxis for three years helping to establish the company within the GroupM fold, before being made Plista head earlier in the year. He will now report to Xaxis global CEO Brian Gleason.
Schlikum is relocating to APAC where he’ll head Wunderman.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments