Yahoo launches creative tool
‘Yahoo Creative’ is based on a first-party data set of over 205 million logged-in users in the US, from Yahoo media properties and partnerships.
Advertisers can use it to develop personalised creative for programmatic advertising.
The tool works across connected TV, mobile, display, digital out-of-home advertising. Available globally, it is connected to the Yahoo demand-side platform (DSP) and also can be used by advertisers with other DSP or media-buying platforms.
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