Nagdev joins from strategic advisory company Falcon and Associates, where he was director of strategy.

He has worked on feasibility studies for major events including the Olympics and policy advice on investments for governments and consultancies. Nagdev was also part of the team responsible for the UAE’s successful bid for the World Expo 2020.

He said: “With young demographics and high GDP per capita in the GCC, consumer markets are set to witness strong growth. Our belief in consumer-led decision-making informed by the largest online panel in MENA, will be fundamental for local and global brands looking to understand and attract regional consumers.”