The agency has appointed Deepa Bhatia as its new general manager to lead its client facing teams in India. She has more than 18 years’ experience in media, advertising and content creation.

YouGov’s Mumbai office will also contain its second shared service centre to support their operations in India as well as its Asia Pacific research network. It has promoted Yashwin Pangal to manager of shared services, Mumbai reporting to YouGov’s global head of operations, Lynda Vivian.

YouGov’s COO, Sundip Chahal said: “As India takes giant strides to becoming a globalised economy, the demand for research is ever present. With the world’s largest connected data set and a growing panel of 41,000 members in India, we’re well placed to serve the needs of the market.”