In his new role Kaszubowski (pictured) will be responsible for managing YouGov’s global custom business and exploiting the company’s custom and panel expertise.

In particular, he will be aligning the firm’s custom research teams with the ‘YouGov Cube’, its proprietary database that allows clients to analyse data points about consumers’ attitudes and behaviours.

He will report to chief operating officer, Sundip Chahal and that local custom research work is managed across its international offices in the UK, US, France, Germany, the Nordics, Middle East and Asia Pacific.

Kaszubowski has been with YouGov since the company was founded, starting in the London office in 2000, before creating its international business in the Middle East from scratch.

Stephan Shakespeare, founder and global CEO of YouGov said: “Stefan’s new role emphasises YouGov’s commitment to custom research. By building out the ‘YouGov Cube’ and making it the basis for much of our custom work, we can ensure that we have a unique offer in custom research, meaning clients get deeper insights from our rich connected data.”