The agreement will see Woxi’s sales forecasting capabilities integrated with Zappi’s agile innovation system to use consumer insights and predictive analytics to understand sentiment and anticipate business outcomes.

The partnership has already had a global pilot with PepsiCo, and Zappi will now extend the partnership to its broader customer base.

Steve Phillips, co-founder and chief executive officer at Zappi, said: “Agile research methods have shown to deliver success rates four to six times higher than traditional linear methods.

“Partnering with Woxi enhances our ability to provide always-on insights and sales forecasts, helping brands optimise every aspect of new product development with richer consumer insights and continuously updated sales predictions.”

Christopher Adrien, chief executive officer at Woxi, added: “We are thrilled about our collaboration with Zappi because their agile consumer insights platform aligns seamlessly with Woxi’s commitment to continuous predictive analytics.

“Together, we offer a transformative, all-encompassing solution that meets our customers’ needs for enhanced product innovation.”