An Agile Framework for New Product Development
You’ve heard it all before: new products are more likely to fail than succeed.
But how do you increase your chances of picking a winner?
Watch this masterclass with Toluna to see how modern product teams identify consumer needs, refine concepts and launch successfully.
You’ll learn how to
- Pick the right objective, research tools and data points for your new product research
- Select the right questions at each of the 8 stages in your innovation funnel
- Generate data quickly and cost effectively to support your key product decisions

We hope you enjoyed this article.
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