18 December 2015
YouGov CEO Stephan Shakespeare on the 2015 polls and what’s next for market research
A series of video interviews with industry leaders kicks off with YouGov’s co-founder and CEO. Interview by Bronwen Morgan.
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1 Comment
pvenetik
9 years ago
To be honest, this is describing the reasons why prediction was not as accurate, but not really answering why... Why did they miss the representation of the younger and older and what would prevent from this type of shortcoming in the future?
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