Jixie is headquartered in Singapore but focuses on servicing clients in Indonesia, and runs a series of monetisation and marketing growth tools in the region.

The deal will see Jixie integrated into Accenture to support its technology-enabled creative group Accenture Song with a focus on Indonesia.

Completion of the acquisition is subject to customary closing conditions.

The acquisition of Jixie’s business is the second investment made by Accenture in Indonesia after the acquisition of Romp and follows Accenture Song’s recent agreement to acquire Rabbit’s Tale in Thailand.

Other recent acquisitions by Accenture Song globally include ConcentricLife and Fiftyfive5.

Jayant Bhargava, country managing director, Indonesia, at Accenture, said: “Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalisation and effectiveness to their marketing efforts.

“This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, which is crucial in driving long-term growth.”

Joseph Tan, Indonesia lead for Accenture Song, added: “Jixie is an impactful platform that amplifies publishers’ perspectives and simplifies the digital marketing experience.

“This investment extends Accenture Song’s data-led commerce and marketing transformation work in Indonesia, empowering clients with highly relevant and results-driven solutions for sustainable business growth.”

Vincent Martin, co-founder and managing director at Jixie, said: “Jixie has seen proven success in its marketing performance capabilities that boost publishers’ revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns.

“The next step for us is scale. We’re thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers.”