Parry (pictured) joins Brand Genetics from Accenture, where she led the London Innovation Centre. Prior to that, she held senior roles at What If Innovation and Happen after starting her career at pet food brand Spiller’s. 

In her new role, Parry will lead strategic initiatives with the aim of driving innovation and boosting client engagement.

Tom Ellis, chief executive at Brand Genetics, said: "Kate’s extensive experience and proven track record in research and strategy will be invaluable as we continue to expand our capabilities and deliver exceptional quality to our clients."

Brand Genetics has offices in London, New York and Rio de Janeiro.