The acquisition combines Reckner with Ackwest Group’s technology and data tools to support healthcare and business decisions.

Reckner specialises in providing insights data for the health and life sciences sectors, as well as in-person and sensory research for consumer product testing and exploratory concept development.

Ackwest Group was formed last year by entrepreneurs and investors Hugh Davis and Keith Price, focused on acquiring consumer insights and marketing services businesses. The company bought online research business Precision Sample from parent company Toluna earlier this year.

Keith Price, co-founder and managing partner at Ackwest Group, said: “The addition of Reckner to our first-party data solutions enhances our ability to provide clients with a robust, validated source of health-related audiences.

“Customers will have access to physicians, professionals and decision-makers, empowering them to deliver impactful results that shape the future of healthcare.”

David Reckner, president at Reckner, said: “Joining forces with Ackwest Group represents a strategic milestone that combines our decades of experience with their modern approach to data solutions.

“Together, we are uniquely positioned to empower businesses with the crucial insights needed to drive informed decisions and improve outcomes.”